No. Campaigns on Spot The Plug KE are free-entry promotional campaigns. No purchase or payment is required to participate. These are digital marketing engagements, not lotteries, bets, or games of chance.

Our AI understands minor variations, but accuracy matters. If the answer is "Leather" and you type "Lthr," the AI may reject it. The evaluation rendered by the AI is based on the campaign's configured accepted variations and is final.

DMs are only sent to selected winners or Secret Vault recipients based on the campaign rules — not to all commenters. If you didn't receive a DM, the campaign may have closed, the maximum winners may already have been selected, or you may not have been selected for a vault offer this time.

Winner selection depends on the campaign's published rules. Methods include: correct answer (first or all correct entries), closest guess, random selection among valid entries, or brand-approved manual review. The method is always published before the campaign runs.

The Secret Vault is a limited-time promotional offer delivered by DM to selected participants. It may include discount codes, product recommendations, vouchers, or exclusive brand offers. Vault access is not guaranteed to all participants — it is granted based on the campaign's configured selection method.

Where cash rewards are offered, selected winners provide their Safaricom number and the brand-funded reward is disbursed via M-PESA. Spot The Plug KE handles the payout workflow on behalf of the brand as part of campaign management services.

You get: a campaign page, published rules, comment capture and entry processing, AI-assisted moderation, winner workflow, Secret Vault configuration, reward delivery support, and a performance report covering entries, vault unlocks, discount code usage, and audience insights.